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Press Release CONTACT: Lisa Streiff GRAYSTONE ASSOCIATES, INC. ANNOUNCES TWO NEW TRAINING COURSES Frank Sessions, Principal at Graystone Associates, Inc. states, “We are excited to offer to our clients these two Advanced Courses that builds on the foundation of skills learned in our introductory courses. These courses empower the funeral home employee to consistently deliver incomparable service. Funeral Homes in turn become leaders in their market.” Advanced People Skills is an in-depth training course which focuses on developing Advocate customers for the funeral home who promote the firm through word of mouth referrals. Participants also learn the powerful opportunity problem resolution creates. This often provides a separate WOW experience and nurture a trusting relationship. Cameron Smock, President/CEO of Bonney-Watson Funeral Homes commented, “In today’s competitive marketplace, our success is dependent upon our ability to build effective relationships with our client families. Graystone’s Advanced People Skills Workshop delivers on this objective. It takes the basic tools we have learned to the next level to build our staff’s knowledge necessary to drive customer loyalty.” Advanced People Skills focuses on the real problems and opportunities of a funeral home business. Participants assess how they can keep people, circumstances and events from compromising their ability to exceed every family’s expectations. The successful application of every technique introduced in Advanced People Skills is supported by research and assures effectiveness when properly executed. Bill McQueen, President of Anderson-McQueen Funeral Home recently completed the Advanced People Skills course. McQueen remarked, “Though we strive for perfection, occasionally mistakes do happen. However, now that our staff has learned the H.E.L.P. system of recovery through Graystone’s Advanced People Skills course, mistakes have become opportunities for us to turn potential Assassins into raving Advocates!” In Graystone’s Advanced Telephone Skills, participants learn the critical Roadblocks of Telephone Communication. Participants assess the challenges callers experience when processing the information they receive. Participants also learn advanced methods for addressing the diversity of unspoken needs the caller presents and they practice how to meet these needs effectively on the phone. After completing the Advanced Telephone Skills training, participants are prepared to effectively handle the telephone shopper. Participants create “value statements” to address callers’ unspoken needs. At the completion of Advanced Telephone Skills, participants will master the skills to confidently answer questions, coach shoppers, establish relationships and convert telephone prospects to life-long customers. All of Graystone’s Training Facilitator’s possess many years of industry experience. They are skilled in presenting the material in an engaging manner which evokes participation and relevant discussion. Graystone’s Trainers excel at delivering the material in a meaningful way to make a lasting impression on the participants. Please contact Lisa Streiff at lisa@graystoneassociates.com for additional information on Graystone Associates, Inc. |
