Brad Masters

Title:  Senior Trainer
With Graystone since: 2017
Years in the profession:  17 

Role at Graystone:  Brad’s role within Graystone includes the facilitation of training group sessions for our clients as well as conducting one-on-one coaching with Funeral Home staff members.  He contributes to the creation of new training content, drawing from his professional development background and insight. 

What Clients Say:  Those working with Brad enjoy his creativity and problem-solving skills.  His combination of industry experience and creative thinking provides a different viewpoint and often times unique approach in dealing with everyday situations.

Passion for the Work:  Brad enjoys thinking outside of the box and therefore understands that families today want to have a tailored service for their loved one and not a cookie cutter service.

Prior to Graystone:  Brad was introduced into funeral service in his early years of high school.  Early on, he gained a broad perspective of the business and his passion for funeral service carried with him into college.  He continued to work for a family owned funeral home while attending classes. Knowing that taking care of families was in his heart, he enrolled into the Dallas Institute of Funeral Service where he graduated in 2007. As a licensed Funeral Director since 2008, Brad has a wide range of work experience that includes:  Funeral Director, Funeral Home Manager, Corporate Trainer, and General Manager of large funeral homes and cemeteries.